P00LS introduces a token model that's reshaping fan engagement, and there's no better way to understand its potential than by diving into a real-world case study.
In the ever-evolving world of web3, the way artists engage with their fans is undergoing a transformation. P00LS introduces a token model that's reshaping fan engagement, and there's no better way to understand its potential than by diving into a real-world case study. Enter Shilly, a web3 artist who's successfully harnessed this model.
Introducing P00LS' New Token Model
At its core, P00LS' token model is designed to map, identify, and reward fan engagement. Here's a quick snapshot:
Objective : Recognize and reward genuine fan engagement.Target Audience : Tailored for web3 creators and their audience, spanning areas like NFTs, Lens, Audius, and more.Token Functionality: Creator tokens act as on-chain loyalty points, akin to browser cookies but on the blockchain. These tokens track fan engagement transparently and verifiably.Token Features: Type: Fungible ERC20. Supply: High, ensuring there's always a bounty for fans. Transferability: Limited, with fans able to receive but send only to allowlisted addresses. Non-Speculative: Tokens focus purely on engagement, with no buying/selling. Shilly's Journey: A Case Study
Onboarding July 7th - July 21st:
The onboarding process is the foundation of a creator's journey with P00LS. For Shilly, this involved:
Community Indexing: P00LS indexed Shilly's community based on all on-chain fan behaviors.Token Economy Creation: A token economy was built to reflect the different values associated with each engagement & mechanisms to reward the community. Tool Familiarization: Shilly was introduced to all the distribution tools available, ensuring he could maximize fan engagement.Strategic Planning: A concrete plan was laid out for the token announcement, airdrop, and future reward methods.Token Announcement - July 24:
Shilly announced his token on Twitter, paired with:
Retroactive Airdrop : All Shilly NFT holders received an airdrop as a token of appreciation for their past engagement (1,954 wallets)Pre Save to Earn Campaign: Shilly gained 238 Spotify pre-saves for his single “Naked & Sideways,” distributing 1,000 $MOSH tokens to 238 wallets. View the tweet here! The Twitter announcement garnered 5k views, indicating strong community engagement.'Connect to Earn' Launch - July 27:
This feature allows fans to connect their wallets and earn tokens based on their engagement:
Over 650 wallets holding Shilly NFTs connected since launch. Shilly's sound NFT, “Naked & Sideways”, was added on August 4th, incentivizing its 5.3k mints on Sound with $MOSH tokens Spotify Gleam Incentive:
Shilly leveraged Spotify for fan engagement:
Fans were encouraged tofollow Shilly on Spotify listen to "Naked and Sideways" save the track retweet Shilly’s post. View the tweet here. The campaign saw 112 redeems, with each redeem granting 500 tokens and resulting in over 112 follows, listens, saves, and retweets. Launchpad Campaign - August 21:
Shilly's strategy included continuous engagement:
The campaign featured incentives like "Listen to Earn" and "Watch to Earn" for tracks "Naked & Sideways" and "I’m Boring". Conclusion
Shilly's journey with P00LS' new token model showcases the potential for artists to revolutionize fan engagement. It's not just about music; it's about building a community, recognizing loyalty, and forging lasting connections in the web3 era.
